Our Story

SmartPaw Labs was created with a simple belief: everyday routines should support a calmer, healthier life for pets.

Many feeding and treat toys focus on speed, excitement, or novelty. We wanted to design enrichment tools that feel more thoughtful — encouraging slower eating, focused play, and gentle problem-solving.

Our products are designed to fit naturally into daily routines. Not just as toys, but as tools that help pets stay mentally engaged and settled, whether it’s during mealtimes or quiet moments at home.

We believe enrichment doesn’t need to be complicated. When done right, it becomes a small but meaningful part of everyday care — supporting both pets and the people who look after them.